A Hard-Hitting Message Gets a Head-Banging Delivery
Most cancer PSAs rely on the same formula: patient imagery and sad music. NMDP cranked the volume up to 11. Instead of quiet and somber, they went unexpected and high-energy with full-on ’80s hair-metal and a relentlessly motivating puppet to deliver their message of inspiration and action. NMDP transformed blood cancer awareness into something people wanted to watch, remember and sing along to.
“Blood cancer awareness gets a heavy metal makeover with a new Tombras PSA.”
“Here's the most rockin' blood cancer PSA ever!”
“When health campaigns go viral”
“A rockstar puppet and a life-saving message”
